Identifying stakeholders who will help promote and positively influence change within an organisation is extremely important. The Influence Analysis is designed to identify key people and resources to help evolve and transform change over time. Key to its success is to seek out problems that can undermine the Change Initiative as early as possible, so not to hinder any further progress. This can be completed during the high-level analysis, the change impact assessment or during the detailed stakeholder analysis.
The role of influencers during a Change Initiative cannot be understated. Their contribution to organisational change is significant as they can help shape the conversation and reaction when launching the initiative. Influencers are the key to mobilising real change, especially when they have prominent roles in the business. They may also be employees with the trust and confidence of their peers, which no amount of leadership can capture.
Influencers are essential to the business as they can spread the message among the workforce and win the trust of the most sceptical employees, making the Change Manager's job much more manageable. Their influence is significantly greater than the decision-makers since their peers selected them as the most influential and trusted employees. They are a change agent. They just need to be empowered by management.
It is critical to build the time and effort into the plan to analyse the company network to find the Influencers.
Please note:
Each division in an organisation has its part in a Change Initiative. All roles have parts in varying capacities. The influence map highlights the various groups and resources in their place of influence. Customers and suppliers typically do not act as influencers except for significant organisation alignments/rebranding Change Initiatives, so they do not require as much involvement.
Free On-Line Change Management Methodology that enables individuals and organisations, especially those previously without access to effective change management programmes, to deliver more effective community and country programmes which improve prosperity and save lives.