High-level Stakeholder Identification
Every Change Initiative must analyse and understand its stakeholders. Especially how people may react to change and its impact on their work or life. To understand your stakeholders, you must perform some level of Stakeholder Analysis to help identify affected groups and determine the impact of the change.
High-level Stakeholder Identification
A high-level Stakeholder Analysis is completed early in the Compose phase of a change initiative to confirm and analyse key stakeholders, gaining insights into groups impacted and the extent of the impact. Depending on the scope of the programme, the focus may include both internal and external stakeholders, as the impact of the change may affect external partners too.
The high-level analysis will enable the identification of early adopters and influences (plus resistors & threats), enabling the change team to seek out others who can add value to the Change Initiative.
Detailed Stakeholder Analysis
Once you have completed a high-level analysis of the key stakeholders, the next steps is to gather "detailed" information about the identified stakeholders and individual impacted by the change, both internal and external to the organisation. - Detailed Stakeholder Analysis
Tools to identify the key stakeholders include:
- Blast Radius - used to identify which groups / people are impacted, whether they are directly or indirectly affected, how they will react to the change
- Forcefield Analysis - used to identify the driving forces and restraining forces for and against the initiative
- Change Impact Assessment - completed during the Compose or Manage phase, captures high-level changes to people, processes and technology.
- Influence Commitment Analysis - used to identify the stakeholders which can/will influence the transformation.
